During my A2 project, I was asked to create using my own knowledge and skills that I had learnt, a trailer, film poster and magazine front cover, all related to the genre of horror. We had put ourselves in the position of producers to create a low budget slasher film. In order to do this I had conducted some research, followed by planning, which led to the construction of my project. To sum it all up this was then followed by four evaluation questions explaining the steps I had taken throughout the project, my strengths and weaknesses.
As stated, my project took place in three different forms, trailer, magazine and a poster, which had all been designed to help promote our slasher film. Although, the trailer was done in a group of four where we had all shared knowledge ideas and skills, whereas the magazine and poster was done individually, to show what individual skills and knowledge we knew, which was therefore presented in these two pieces. I had also conducted some Qualitative and Quantitative research by using Questionpro.com, which had allowed me to create a series of questions to ask my potential target audience, and also to find out their needs and wants. I had then posted the link to my questionnaire on social media such as Facebook and Twitter, where there was a guarantee my questionnaire would be passed around as my target audience was teenagers, and therefore majority of teenagers use social media. I had also did some background research into existing slasher film trailers such as Halloween, Scream, Friday 13th etc, magazines such as Fangoria, Little White Lies, and lastly film posters such as Child's Play, House of Wax.
I had also done some in depth research on the history of genre horror, looking at the influences that has led to its development, and the examples in different horror films that portray this. Starting from looking at German expressionism, film noir, and also modern day horror films, and was able to see the trend that led to the development of horror films. I had seen examples from the film Pyscho starting off the trend, followed by Halloween, Friday the 13th, to then be slightly challenge by Scream, which then led to later developments of different types of slasher films.
Although, during the research stage, I had made sure I understood the difference between the production of a blockbuster film and an independent film. For instance blockbuster films have much more money to help make their films seem more realistic, compared to independent films who have a low budget. During my research I have learnt that Independent films have been as successful in the past as blockbuster films. For instance an independent film such as Paranormal Activity which was seen to be a film based on true stories, had been very successful. This therefore is beneficial to me as it allows me to create a slasher film with a low budget, knowing it can be successful.
I had also created scripts for my actors that took part in my trailer, ensuring there was a good structure put into place when my team and I went out for shoots. I had also created a story board to give the film a good sense of direction, allowing us to know where our trailer was heading. During our shoots, I had also ensured there were risk assessments carried out in case of any hazards or accidents that occurred, and also a script ensuring our actors where comfortable with their role, and also helps the shoot run smoothly.
Towards the end of my project, I was able to successfully answer the four evaluation questions, and being able to answer questions about my process throughout the project, the skills and knowledge I had applied, new skills I had learnt and also strengths and weaknesses.
Sabina Shah A2 Media Coursework
Thursday 6 February 2014
Research: Historic Slasher Codes and Conventions
By continuing to click the arrow, you are able to view all 10 slides of conventional characters, and existing slasher films that contain these conventions
Research: Analysis of Existing Horror Trailers
A trailer can be defined as a short film, which is as long
as two minutes long. It consists of many clips that can be found within the
full film, although is displayed in a non-linear format. It allows the audience
to get a feel of the narrative and the genre, and what to expect of the film. It
is seen as an advertising method to encourage an audience. There are
traditional codes and conventions that can be seen throughout trailer, however just
like codes and conventions of slasher film, some conventions have been
challenged, and now recognisable within trailers. Voice overs are conventional,
but some trailers do not always follow this convention. Trailers do not only
inform the audience what to expect throughout the film, it also allows the
audience insight on the production companies involved with the creation of the
film, the release date and the age certificate of the film, which is usually
shown as what you call an end card. Therefore, before I began constructing my
own trailer, I had used the internet to help me grasp an understanding of the
up to date trends in slasher trailers.
Dead man’s shoes analysis
Dead Man's Shoes is a 2004 British slasher film that was written and directed by Shane Meadows.
It was released in the United Kingdom on 1
October 2004. The film was shot in three weeks in the summer of 2003. The film
included co-stars Paddy Considine, Toby Kebbell, Gary Stretch and Stuart
Wolfenden, and was distributed by Optimum Releasing, and had a budget of
£723,000, and had produced £101,186 in the box office. The film overall is seen
as challenging the codes and conventions of a formulaic slasher film, due to
the fact that instead of being against the villain and for a final girl we
instead have sympathy for the villain, and are siding with the villain, and are
in fact against the group of friends, which can be viewed as an unusual
treatment of the semantic code. There is also the fact there is no final girl,
and this convention has been challenged and changed into a male, and this shows
why this is a usual example of a slasher genre.
As we can see throughout the trailer, it contains many
elements of mise en scene, camera, sound and editing. We can also see the fact
that it follows many codes and conventions for horror trailer, which shows that
this trailer is very formulaic. We are clearly shown the equilibrium at the
beginning of the trailer, and shown the relationship between the main
characters, which is what Todorov suggested in his narrative theory. We can
also hear a lot of tension building music throughout the trailer, which creates
excitement for the audience watching. There are also lots of quick shots
towards the middle and ending of the trailer, which is conventional for a
trailer as this builds up tension, and also leaves the audience wanting to see
more, which would eventually lead them to wanting to watch the film itself.
There was also a lot of editing throughout the trailer with scenes with matched
action, fades, wipes and many cuts, which is all conventional for a trailer,
and can be viewed as a typical form of a trailer.
Starting with the beginning of the trailer, we can see that
the establishing shot is a rural location, which is set as a wide shot, and
this allows the audience to see an insight of what the location looks like for
the characters. We then see that there are two people within the next shot, on
a lonely isolated road. This may work together to create mise en scene, as the
establishing shot shows a wide shot that allowed insight of a rural location,
to then be followed by a lonely isolated road which may convey the fact these
two people are lost, and need to solve a mystery to return back to the
normality of their lives. We then
realise at this point the isolated locations are consistent throughout the
trailer, as this is conventional. We also realise at this point, the trailer is
now conveying the style of British Social Realism.
We can then see the binary opposites between the two
characters, as we have now established that the two characters are in fact
brothers. However, they are very different, as one of the brothers is carrying
an army kit, which represents that he is ready and prepared for war, and viewed
as strong, powerful and brave. Although, his brother isn’t viewed in this way,
and he is often seen looking blunt and speechless throughout the trailer, and
doesn’t look as if he is prepared to be defeating anyone or protecting himself,
and this can be due to the fact he is mentally handicapped. This therefore
shows the binary opposites between the two brothers. The two brothers are in
fact together, in the same direction, on the same path; however, they aren’t
going together. This is due to the fact Richards brother is dead, and Richard
is imagining him being there, hence why they are walking together but are in
different paths. This is used by mise en scene as we notice from the binary
opposites between the two characters. At this point, we are still unaware of
the fact this is a horror movie trailer, though the voice over is starting to
give the audience a clue, which can be seen as for example the captions have a
typography style of ‘fire’ and therefore this could give clues to something
perhaps dangerous could happen, which indicates horror. The captions also
include quotes such as ‘disturbing and utterly gripping’, which automatically
reinforces a scene is going to be disturbing to the audience, reinforcing a
horror genre.
We are then introduced to a scene where the two brothers are
walking up a hill. Whilst the two are walking, we can see a single tree by
itself in the middle at the top of the hill. This reinforces the nature of
life, and could also relate to the main character, as he is possibly lonely,
such as the tree by itself, and also the fact he is the only one alive, as his
brother is actually in fact dead, and Richard is only imagining his appearance.
At this point we still aren’t aware of
the fact it is a horror movie due to the sunny day light, and the calm music.
During this, the camera shoots from a far distance, so we don’t get to see
emotionally what each character is like, and what they are feeling. We are
familiarised with a majority of wide shots which exposed the environment the
characters are in.
We are then shown a caption, which states ‘vengeance’, which
also means revenge, and this can therefore indicate to the audience that this
may be a horror genre film, as the characters are going to seek revenge, which
could involve things such as murder, which automatically conveys horror. We
then can see that within the editing, there are slow cuts and wipes that move
us onto the next scene, and include shots such as close ups which gives allows
the audience to express what the character is feeling, and allows them to
understand the characters emotions in their current situation. In this
situation the characters are seen quite happy, as the two brothers are laughing
together which has been shot in a two shot, and we are able to understand that
due to the trailer being in a non-linear format, this particular scene is the
equilibrium, where the characters are unaware of the upcoming events. We are
then shown a caption that allows the audience to know the relationship between
the two characters, which is shown as a flashback. It shows personal aspects of
their lives, at a young age, the two brothers cuddling. This could also provide
us as the audience with mise en scene as it could illustrate to us how close
the brothers are, and their relationship with each other. It also helps us to
empathise, and it is important we care about him as a character considering
what Richard is about to do. We are then shown a scene of the two brothers in a
location that looks run down, stripped, and old, which creates a psychological
landscape as if his home is crumbling around him, and this is to illustrate the
fact Anthony, Richards brother is in fact dead, which is reasons as to why the
location around Richard is old and crumbling, which clearly shows how much his
brother meant to him. We have now been identified with a close-up of the two
brothers and we can see within their facial expressions they look confused and lost,
and as if they are having a deep conversation.
We are also aware of the fact one of the brothers have learning
difficulties, which reinforces the idea of British Social Realism, and this is
because British Social Realism deals with some of the difficult issues that
people in society face such as learning difficulties, therefore this film is
using both horror and British Social Realism.
In the next shot, we are then cut to a caption, that states
‘vengeance’, which also means revenge and this can therefore indicate to the
audience that this may be a horror genre film, as the characters are going to
seek revenge, which could involve things such as murder, which automatically
conveys horror. The caption has also got
typography style that looks like it is on fire, which could hint that the
‘revenge’ is going to be dangerous, and could possibly involve murder or harm,
which therefore reinforces the horror genre. This is then followed by a fade
away, along with a mixture of calming and thrilling music, which also is giving
insight on the genre of the film.
We are then introduced to a line of dialogue, ‘what did you
do to him’, followed by the camera moving quickly around him, which illustrates
his instability as his brother is not with
him. We are then cut to a flashback which has been editing to be black and
white of when his brother was being bullied, in which we can then see a meaning
between these two shots, which is the fact Richard is shown as weak, as he
needs his brother with him in order to have stability, and in this case his
brother was not there, reasons as to why he was being picked on and bullied. He feels lost without his brother by his side,
and he is afraid of the cold hearted bullies who haven’t been treating him
nicely, which is shown clearly as we see them laughing and having a good time,
still aware of how they treated his brother. The sound on top of this is
tension building as the sound of the loud ringing is getting louder and louder,
as if something is about to happen. This sound can also be seen as both
diegetic and subjective sounds, as the sound is now recognised to be in a
horror genre and the audience are now aware of the genre, and also subjective
sound as this can indicate what his brother is feeling, and hearing.
At this stage, we can also fit in the first few points of
Vladmir Propps theory. At the beginning of every narrative, he suggests the
fact of the hero leaves home. We can see this by the hero carrying an army bag,
which reinforces the idea that he has left home. His second point is the
villain injures or harms a member of the heroes’ family, and we can see this
through one of the characters being bullied. However, in this trailer the codes
and conventions have slightly been challenged, due to the fact we in fact are
empathising with the villain, who is in fact Richard. This is achieved by the
way the semantic code is applied. Richard also plays the part for a ‘final
girl’, which has also been challenged as this role has been taken on by a male.
Although, the film still follows the codes and coventions by having a male
villain who does not reveal his identity by covering his face with a mysterious
mask, which is usually formulaic within a slasher film.
In the next scene, we are then introduced to the villain and
this is his first appearance, who Is standing wearing a gas mask, which then
cuts to the colour of the scene to flash red, as red has connotations of blood,
death, danger, horror etc. this is also then an example of iconography, as this
is a fixed meaning, and could mean nothing else other than a horror movie
genre.
The editing within this scene then begins to build tension,
as the sound and the fast paced editing is getting faster and faster, which all
reinforce they chaos that is happening. We can then notice the camera becomes
handheld, and everything starts to become chaotic. This therefore reinforces
the viewpoint of the character, and the feelings of that particular character
in their current moment. In this case, we can see the character is in a
panicked mode, and they are slightly confused as to what they are doing and
where they are going. Next, we are then introduced to the villain by an over
the shoulder shot, which could reinforce the power the villain has, and could
illustrate that the villain is watching his ‘victims’. This is then followed by
a close-up, which allows the audience to view the villain’s emotions, and get a
deep understanding of what the villain’s true intentions are, and in this case,
it is revenge. This is also when one of the bullies recognises who the villain
is, but however is unaware he is in fact the villain. This can similarly be
seen in Todorovs theory, in the stage of ‘Recognition’, where one of the main
characters a part of the group of friends, recognises the villain, and
recognises the disruption that has or is about to be made by the villain.
We then cut to a scene of the two brothers together, where
they are seen jumping, which reinforces the idea that they are ready for
action. This could also convey a sense of mise en scene, at the fact it’s
allowing the audience to know that something is about to happen. We are then
faced with the protagonist and the antagonist who have come face to face, and
the brother is placed in the middle, in the far distance. This may therefore
convey the two characters have conflict because of him, which is why he is
placed in the middle of the two, which is an example of mise en scene. The
sound behind this is also becoming more and more fearful, leaving the audience
in suspense on what is going to happen next.
We then are shown the villain once again, with the flashing
red light, which contains connotations of death, danger and blood. This
therefore completely reveals the genre of the film. We are then shown the
conversation between the protagonist and the antagonists, which is shown as an
over the shoulder shot, along with a close up, which creates a meaning to what
he is feeling, as we can see a lot of disgust and anger and tension within his
facial expression. We are then identified with a line of dialogue ‘’ I suggest
you get in that car, because I’m going to hit you all’’, which gives a sense of
mise en scene, as its telling us something is going to happen, as if this was a
threat. It also gives a clue that he is the villain. The sound here is also
quite calming, which leaves the audience suspicious on what is going to happen
next.
The sound of the next scene then sound like a knife ripping
through material, as if someone is about to be killed. This sound is played
behind the scene of the villain holding an axe, ready to kill someone. We can
also notice that when the villain is shown, he is introduced to every scene
with the red flashing back ground, or in a negative effect. The effects are
also quick flashes, followed by echo screams, and a loud bang, which builds
tension. We can then see that the screen dissolves to black, with a voice over
telling the story of what is going to happen next.
We can then see a conversation between the bullies who say
‘’he aint getting away fella’s’’, and this therefore indicates more violence is
about to take place. We are then introduced to a new scene where we can see
that the mise en scene did actually happen and more violence is about to take
place, when we hear the sound of a gun being prepared to be used, which is also
shown in a close up of the bully. We can then see the bravery of the brother,
as he stands in front of the gun, to show he is facing his fears, and is ready
to fight. This scene then dissolves to a black out, followed by the sound of
tension building music.
We can then see the camera that spins around to show each of
the bullies. We are then shown a close up of one of the bullies, where we can
see he is feeling a bit guilty, as this is followed by a flashback of when they
bullied the brother. We then see a big close up of his brother, who also has
guilt that he wasn’t there to protect his brother, as shown at the beginning of
the trailer, the two brothers have a strong relationship and close bond. We
then can see some comments from reviews, which show the audience how thrilling
the film is, followed by fearful music. We can then see scenes of violence,
shown in a group shot. There is then a flash of writing on the wall, which has
been written in blood, which conveys the sense of the genre, that it is
defiantly horror. We can then see flashes of different scenes of violence,
with the sound of the music getting lower, to which we are then introduced to
the name of the film, the director to then be followed by the end card.
In conclusion we can see that the trailer has clearly
created a formulaic trailer by following the shape, pace, editing and captions
that would usually be spotted within a trailer. However, in terms of the way
the genre has been treated is an unconventional slasher film as we wouldn’t usually
see sympathetic scenes for the villain, and hatred towards the group of
friends. Although some elements of conventional slasher films have been kept such
as a masked male killer which makes the genre recognisable to the audience.
Scream 4 trailer analysis
We can then see a sequence of fast pace shots of the
character running away from presumably the villain, and this reinforces the
power the villain has over the characters. There is also non-diegetic music
that is playing alongside these shots that start from a low tone which later
increases, and therefore creates tension for the audience. We also see numerous
of scenes of the protagonist attempted to be killed, which lets the audience
know that she is the final girl due to her power to stay alive. The audience
may also be left in suspense of who the final girl is as there appears to be
the traditional final girl Sydney, who has been the final girl throughout the
films, although there is also the idea of Sydney’s cousin who also has the power
to be a final girl, which leaves the audience wondering who is the final girl,
and therefore creates a buzz for the audience which would lead them to wanting
to watch the film. The trailer is then ended by fast pace shots with tension
building music which creates excitement amongst the audience, which is then
topped off by the villain running towards the camera, with a non-diegetic sound
of a frightening echo scream, which reinforces the horror genre. The fast pace
shots throughout the trailer are a part of the montage sequence that we see in
all trailers, and therefore is a part of a trailer form, and this is done to
build tension amongst the audience and to also fit in as much mise en scene as
possible so the audience are able to understand the main points of the
narrative which will help draw in the attention to the audience to wanting to
watch the film.
Halloween trailer analysis
Scream 4 trailer analysis
Scream 4 is a classical American slasher film that was
produced by Wes Craven, and was released on April 15th 2011. On its week of release the film took $19.3
million in the US which reinforces the slasher films success. The narrative is
carried on from its previous films scream 1, 2 and 3, in which the protagonist
Sydney Prescott returns to her home town where she was originally first
attacked to release a book of her journey. However, the villain scream’s
identity has been cloned and scream returns back to his psychopathic nature.
Straight away we know that this is a formulaic trailer as
they start off with a certificate confirming the trailer is appropriate for the
audiences, which instantly informs the audience that this is a trailer. We are
then followed by the production name which also is automatically following a
conventional trailer. As soon as the trailer begins, we are instantly
introduced to the villain’s voice that makes a phone call to the protagonists;
repeating dialogue ‘welcome home’, which itself can reinforce the narrative as
it shows that he is still after her. Alongside this scene, there is non-
diegetic sound which reinforces the killer’s action as it is the sound of a
sharp high toned knife which may represent the villain’s weapon. This
non-diegetic sound alongside this scene reinforces the relationship the
protagonist and antagonist have had previously.
The sequence is then followed by a flash of each of the
group of friends, which is instantly introducing the equilibrium within the
film, which is conventional according to Tzvetan Todorov. There is also a voice
over from the villain that plays over this sequence, which reinforces that
these are the villain’s victims, as there is dialogue that states from the
villain ‘you can’t save them, all you can do is watch’, which also represent
the villains power, as there is also non-diegetic tension building music playing
over. The trailer is also following a traditional convention of being in a
non-linear format, so we are therefore introduced to a slower pace scene of the
group of friends living their daily lives, unaware of the disruption coming
their way. We can then see a disruption presumably performed by the villain of
somebody falling from a roof top, which is disrupting the normality of the characters’
lives. This is also seen as part of Todorovs theory as this can be seen in his
stage two, the disruption, and this comes after we have seen the equilibrium, which
is what we have just seen. However as trailers are viewed in a non-linear format,
we are able to see various amounts of Todorovs stages throughout the trailer.
We are then introduced to captions, which is formulaic
within a trailer as the audience recognise this as a traditional convention
within a trailer. The caption mentions ‘one movie, redefines fear’ which
reinforces elements of the narrative such as the power the villain may have
over the characters, and the vulnerability of them. It also echoes the aspect
of the narrative that runs through all of the Scream themes. The word ‘redefines’
relates to the way in which the films ‘play’ with the conventions of the
slasher genre. We are then shown back to a scene of the group of friends in a
class room, where one of the group of friends says ‘all virgins can die now’
and this may hint elements of the narrative such as challenging codes and
conventions of a possible final girl who is seen as virginal, and this piece of
dialogue may suggest that the final girl may not be as innocent as we think,
reinforcing challenges within a slasher film.
We are then introduced to further disruption to the
normality of the characters’ lives as we see the villain picking off the
characters one by one. We can also hear non diegetic music alongside these
scenes that build tension to build excitement amongst the audience. This non
diegetic music also plays when the villain is about to make an appearance,
which puts the audience in a helpless position as the characters on screen are
unaware of the villains status. We can then see in the next couple of scenes
the group of friends attempting to repair the disruption by attempting to
capture the villain on camera, which is also a part of Todorovs narrative
theory. We can see shots from this scene
that are shot by hand held cameras, and this is to show a scene from a point of
view shot. This is also using Roland Barthes semantic code by putting the
audience in the shoes of the character as it allows the audience to feel they
are a part of the narrative. This is due to them feeling helpless as they cannot
help the characters in the film and know something is going to happen to them,
and therefore are fearful for that character. We can see the character
looking into the camera which is handheld, however the character is unaware of
the villain’s presence in the background, and this would automatically panic
the audience as they also would be fearful for the character.
Halloween trailer analysis
Halloween is a classic slasher film that was produced by
John Carpenter in 1978. It was originally released on October 28th
1978 in the US. Halloween was a successful, low budget independent film that is
still popular even in today’s society. The narrative includes a psychopathic
villain Michael Myers who had been institutionalised since a child, after
brutally murdering his sister during his childhood. During adulthood, he then
escapes, and goes on a quest for his teenage sister Laurie, who he again wants
to murder, and kills anyone who gets in his way.
The audience are instantly aware of the films genre due to
the sharp tension building non-diegetic sound, which accompanies point of view
shot that is shot by a hand held camera, in order to reinforce the point of
view. The audience were able to recognise the genre due to the fact they are
able to recognise codes and conventions within a slasher film. The establishing
shot that was shown is a common convention for slasher films as they reinforce
a common suburban house which is usually were the teens are seen isolated. The
house represents a quiet suburban town which many people within the audience
could relate to as many of them expect to live in one. We are then introduced
by the narrator who says ‘Halloween night…’ and this itself allows the audience
to understand a sense of the narrative, and understanding why the film name is
Halloween, which is essentially shown through dialogue.
We are then shown a scene that is shot from a perspective
inside a mask, which is from the killer’s perspective. This then allows the
audience to understand they are experience the narrative from the killer’s
point of view, which automatically puts them in the monsters position. This can
also be related to Roland Barthes semantic code, as he suggests the viewers can
view the narrative from different perspectives, .e.g. in this case is the
monster. The audience are automatically snapped out of the monsters perspective
as the monster mask is pulled off his face where his identity is revealed. The
identity of this character shocks the audience as the identity is recognised as
a child, which is unusual as the norm for the killer is not usually a
child. Along with this scene, we are
able to hear non-diegetic sound that appears to build tension, which gives a
sense that nobody is safe in that neighbourhood, and therefore gives us a sense
of the narrative, or even represent the monster, which is an example of a
musical motif. The title of the film is then shown along with a pumpkin, which
is a sign of iconography, as the pumpkin symbolises the idea of the holiday period
‘Halloween’ and this therefore relates to the name of the film. This is played
alongside with loud frightening music, which sends a message that this time of
the year is cursed. It also helps the film to go viral as the film is to be
released around this holiday period, and this makes the film more exciting to
watch for the audience. By revealing the
film’s title, this is a usual form and convention for a trailer as it is a
caption towards the first half of the trailer, and this is seen as formulaic.
The narrative is further conveyed as the audience are then
introduced to the doctor, called Dr Loomis, presumably the killer’s doctor, who
notifies the characters the killer’s true intentions, and what he is really
like. He reveals the killer’s foreseeable killing nature, which panics the
characters within the narrative, and therefore panics the audience,
automatically putting the audience in the same position as the teenage friends,
which relates to Roland Barthes semantic code. This is formulaic within a
trailer as it is vital to include elements of where the audience feel included
within the narrative, and want to know more, which leads to them watching the
film which is an example of audience positioning.
Throughout the trailer we are able to hear the non- diegetic
musical motif which introduces the killer, and we are aware of this as this
musical motif plays when the killer is about to appear, which the audience are
aware of, but not the characters within the narrative, and this puts the
audience in a helpless position. The musical motif plays childlike theme music,
mixed with a dull evil tone, which portrays him as a person as it describes his
innocence as a child; however his childhood was destroyed by his evil essence,
and this therefore reinforces binary opposites which is a theory produced by
Claud Levi Strauss, and this theory indicates the idea of the opposing differences
between characters. This therefore highlights the idea of Michael Myers the
villain having two opposing sides to him such good vs evil, which reinforces
this idea of binary opposites. This also juxtaposes the idea of the two opposing
sides the villain has, in which both sides to him have different outcomes. We
are also shown a scene where the Michael Myers the monster attacks an innocent
lady in the car, presumably one of the doctors at the hospital, and this scene
is shot in stormy miserable weather, which reinforces a negative atmosphere,
and informs the audience of negative activity.
In the next scenes we are introduced to the equilibriums
which is a part of Tzvetan Todorov’ theory, which indicates the five different
stages you would see within a slasher film. Although, during a trailer, we will
not see every phase of the narrative theory, and this is due to some stages
such as ‘the disruption’ and ‘the repair’ would be revealing too much of the
narrative in a trailer, and this should remain a mystery until the film is
watched. The equilibrium is shown which
is the first stage of Todorovs narrative which suggests we see the characters
in their natural environment, which we can see three girls walking down the road, seemed to
be living their daily everyday lives, unaware of the normality of their lives
is about to be disrupted by the antagonist. This is recognised as a norm within
Tzvetan Todorovs theory. The non-diegetic music that is played alongside the
disruption of the equilibrium is shown low pitched to begin with, which then builds
up to build more tension when the girls being to look around, which alerts us
of the danger to come to them. We then are confirmed of the danger the girls
were facing as we see the three girls are being picked off one by one, which is
formulaic within horror films. One of the girls deaths we see her lying on the
bed with a gravestone, alongside a pumpkin, which reinforced the killer and the
film. Towards the end of the trailer we are shown a lot of shadow like scenes,
which is a convention influenced by film noir which creates a paranoid
atmosphere as the audience are unaware who is creating these shadows. We are
then clearly aware of the protagonist as she is the last one out of the
equilibrium, who is seen running away from the antagonist injured, which
automatically reinforces her vulnerability, and the power the monster has, and
this builds tension as the audience are left wondering if she will survive. We
are then ended with a sequence of past paced montage editing shots which is
conventional throughout a trailer, so this builds tension and excitement for
the audience, leaving them wanting to know what happens next. The trailer is viewed in a non-linear format,
which is also conventional throughout the trailer.
The typical form to a trailer relates to the shape of a
trailer. This shape includes a slow start at the beginning of a trailer, with
captions and logos visible throughout the trailer, which we can see is visible
throughout this specific example, which is then followed by sections which
allow the audience to briefly understand who the characters are and the relationships
and aspects of the narrative, which is
also visible within this trailer as it shows the group of girls walking home
from school, in which we learn from this they are three best friends. This is
then followed by faster paced sequence towards the end, which then finishes on
the films end card. There is also a voice over that is present throughout the
trailer which can sometimes be challenged by some film trailers. Although through
this particular example we can see it has followed the norm of voiceovers which
therefore shows , that Halloween trailer
has conformed to a formulaic trailer as it includes the aspects needed for a
conventional shape of a trailer.
Research: Existing Conventions - Logos and Films Typography
Initially, before creating my film title I used web 2.0 in order to research existing successful well known horror titles within the slasher sub genre of horror. The objective of utilising and researching these titles was so I could incorporate themes or slight elements of these cult classics into my own film typography's so that my demographic can recognise the title immediately due to intertextuality. This will then spur a word of mouth effect among my demographic as it caters to their needs effectively, making a more successful film. I found that Halloween, Texas Chainsaw Massacre, and Friday 13th all had the colour coding in the common, although Texas Chainsaw Massacre lacked the colour of red, but still maintained the horror look through the creepy, fearful looking typography which resonates as a slasher horror title.
In the end, we had come to a group decision and decided on the following typography. We decided on this typography as we felt it contained all 3 colours that convey the horror slasher genre, and it also reinforces gore, and danger due to the dripping blood effect. We also reflected the letter 'R' for Return as this represents the narrative, as the character Ruby is 'returning' from the dead, and therefore is coming back, rather than going away. A further reason why we decided to use this typography was due to the fact the design was made to look like ripped flesh by using both colours red and white to create this look, with dripping bits of blood which reinforces a horror genre.
I was also able to use Google to research different film production company logos which was able to help me make a decision on my final production company logo.
Using dafont, I was able to use my knowledge from researching existing typographies and create my own. I then had inserted these typograhpies into photoshop, were I was able to change the colours and sizes, and therefore led to me creating a variety of typographies
In the end, we had come to a group decision and decided on the following typography. We decided on this typography as we felt it contained all 3 colours that convey the horror slasher genre, and it also reinforces gore, and danger due to the dripping blood effect. We also reflected the letter 'R' for Return as this represents the narrative, as the character Ruby is 'returning' from the dead, and therefore is coming back, rather than going away. A further reason why we decided to use this typography was due to the fact the design was made to look like ripped flesh by using both colours red and white to create this look, with dripping bits of blood which reinforces a horror genre.
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